Week 4 Discussion Consumer Buying Behavior

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Think about your last vacation or a favorite vacation, where you had the primary booking responsibility and walk through your thought process as you moved through each step of the consumer behavior buying process below.

Need recognition
Information search
Evaluation of alternatives
Purchase decision
Post-purchase behavior
Use your thoughts that were generated by using the consumer buying behavior process steps above and answer the following questions:

What factors affect the buying behavior process?
In which step(s) should companies try to reach consumers and why?
Discussion Board Requirements:

Week 4 Discussion Consumer Buying Behavior