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Please focus on these areas of the project, Here’s the link to the Company for this project:- https://www.moodys.com/Pages/atc.aspx
• Industry analysis – Include techniques/tools
• Competitive analysis
• Financial analysis – not copied data from Internet but calculated by students
• Technique analysis – SWOT, IFE, EFE, CPM, BCG matrix, Grand Strategy Matrix, and QSPM
Project 3: Phase 1-Strategic Plan (Group Project) Moody’s Corporation [NASDAQ: MCO]
https://www.moodys.com/Pages/atc.aspx
Group Category
Group Project
Group Name
Group 1
Instructions
Assignment 3, Phase 1: Strategic Plan (Group Assignment) (Week 8)
NOTE: Proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Purpose:
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This assignment is the last of three assignments. Students will use the tools and concepts learned in the course and in previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
This assignment is a group project. You will be placed into groups consisting of no more than four students each. Groups will be assigned early, and the expectation is that the groups will work on the various parts of the assignment as relevant content is covered throughout the course. The group will act as a self-directed team, and will therefore determine its own leadership, timetable, task list, guidelines for communication, goals, and so forth. As an individual, you are expected to participate fully in the project. You are required to use the UMUC group area for discussion.
You will actively participate in completing the assignment and group members will receive the same group grade. However, free-riders who contribute little will receive a different grade than the group grade at the discretion of the instructor. If you fail to contribute to the project, a zero for the assignment will be assigned.
Throughout the course, you have learned about the strategic management and have practiced the various stages through the completion of assignments and learning activities. In phase 1 of this final project, you will work in a group to create a strategic plan and present the plan in a professional manner. The plan requires a paper submitted to the Assignment Folder.
You will perform a strategic plan on a company, from the list provided below. However, instructors may elect to assign a company on the list or of his or her choosing or one of their own as long as previous companies provided in the course are not used. Starbucks, Walmart, Amazon and Apple may not be used. Students who fail to use the companies on the list or an unapproved company will receive a zero for the assignment.
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Skill Building:
In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business. You will complete an entire strategic management plan
Outcomes Met With This Project:
Examine the impact of ethical decision making, social responsibility, stakeholder analysis, and corporate governance on organizations and society
Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
Integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business and human resource management;
Analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan;
Evaluate the outcomes of identified strategies to determine their success and impact on short-term and long-term objectives.
Instructions:
Step 1: Research
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In completing the report, students will use the chapters in the eBook as a guide and perform research on the company from Assignment 1, answer the required elements below in narrative form following the steps.
Library Resources
You will be using scholarly material and Mergent Online to research privately held companies. On the main navigation bar in the classroom select, Resources and then select Library. Select Databases by Title (A – Z). Select M from the alphabet list, and then select Mergent Online.
UMUC library is available for providing resources and services. Seek library support for excellence in your academic pursuit.
Library Support
Extensive library resources and services are available online, 24 hours a day, seven days a week at https://www.umuc.edu/library/index.cfm to support you in your studies. The UMUC Library provides research assistance in creating search strategies, selecting relevant databases, and evaluating and citing resources in a variety of formats via its Ask a Librarian service at https://www.umuc.edu/library/libask/index.cfm.
Scholarly Research in OneSearch
To search for only scholarly resources, you are expected to place a check mark in the space for “Scholarly journals only” before clicking search.
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Step 2: Company Selection
The companies listed below will be used in this project. Students who fail to use the companies on the list or use an unapproved company will receive a zero for the assignment.
Charter Communications [NASDAQ: CHTR]
Boyd Gaming Corporation [NASDAQ: BYD]
Moody’s Corporation [NASDAQ: MCO]
Century Aluminum Company [NASDAQ: CENX]
Webster Financial Corporation [NYSE: WEB]
Weight Watchers International [NYSE: WTW]
Advanced Micro Devices [NASDAQ: AMD]
Step 3: Preparation for the Plan
Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements.
You will be doing an analysis on the selected company. When doing an analysis you are not merely making statements that may be cited. Instead, you will be supporting the statements made. “Support” is the process of explaining, discussing and analyzing “why” and “how,” which is a higher level critical analytical skill that is required. Support is needed to do well on this project.
Read the grading rubric for the assignment. Use the grading rubric while writing the report to ensure all requirements are met that will lead to the highest possible grade.
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Step 4: How to Set Up the Plan
Create a double-spaced, 12 point font Word or Rich Text Format (RTF) document. The final product cannot be longer than 20 pages in length, excluding the title page and reference page. Those items identified in the technical analysis should appear under the appropriate heading in the paper. Do no use an Appendix.
Write clearly and concisely to meet the page number requirement.
You are doing a complete Strategic Management Plan so use the first two projects as a guide to complete this project. You will support the reasoning and conclusions made. What this means is that you are not citing sources but explaining ‘why and how.’ For example, when you create a SWOT analysis, it is necessary to explain why a strength is a strength rather than lifting from a source document.
The project is comprehensive and covers the following topics:
Title page with title, your name, the course, the instructor’s name;
Introduction
Vision and mission
Background organization
Industry analysis – Include techniques/tools
Competitive analysis
Financial analysis – not copied data from Internet but calculated by students
Technique analysis – SWOT, IFE, EFE, CPM, BCG matrix, Grand Strategy Matrix, and QSPM
Alternative strategy generation
Strategy and prioritization selection
Action plan for implementation
Evaluative plan
Reference page
Step 5: Introduction
Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment’s requirements. Review the following website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 6: Develop the Plan
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Identify strategies;
Discuss strategies used at corporate, business and function levels using the concepts learned in the course;
Recommend specific strategies and long-term objectives;
Recommend procedures for strategy review and evaluation;
Use frameworks and tools discussed throughout the course.
Support the reasoning and conclusions made.
Step 7: Strategy Recommendations
Identify strategy recommendations using the following format for the formulation of strategies.
View Strategy Content Guidelines.
Goal (The desired outcomes to be achieved)
Objective (Measurable milestone toward accomplishing the Goal)
Strategy (The approach used to achieve the Goal)
Tactic (A specific activity undertaken to implement the Strategy)
Review this resource to differentiate between strategic planning and operational planning: strategy versus tactics
Step 8: Report Requirements to Follow
In writing the report,
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Use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade.
Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).
Contractions are not used in business writing, so do not use them.
No direct quotes except for mission statement and vision statement. For all other source material used in the analysis, you will not use direct quotation marks but will instead paraphrase. What this means is that you will put the ideas of an author or article into your own words rather than lifting directly from a source document. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks.
Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
You may not use books in completing this project.
Provide the page or paragraph number in every in-text citation presented.
Step 9: Submit the Report in the Assignment Folder
Submitting the project to the Assignment Folder is considered the student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor.
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