MGMT-600: Business Planning Seminar

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Week, TCOs, and Topics

Readings and Class Preparation

Activities and Assignments

Week 1
TCOs A, B, C

The Beginning

Chapter 1: Starting the Process

Chapter 2: Getting Your Plan Started

Chapter 22: Time-Saving Tips

Assignment:

Select teams
Team charter (includes Business Plan topic) due

Week 2
TCO C

The Problem and Answer

Chapter 2: Getting Your Plan Started

Chapter 3: Making Your Plan Compelling

Chapter 5: Company Description

Assignment:

Research of the week: The Problem & Answer
Create mission, vision, and values statement
Individual assignment due

Week 3
TCO C

Industry Analysis

Chapter 6: Industry Analysis & Trends

Chapter 8: The Competition

Chapter 9: Strategic Position & Risk Assessment

Assignment:

Research of the Week: The Marketing Plan
Industry Analysis due

Week 4
TCOs B, F

The Marketing Plan

Chapter 7: Target Market

Chapter 10: Marketing Plan & Sales Strategy

Chapter 14: Social Responsibility & Sustainability

Assignment:

Research of the week: the Operations Plan
Marketing Plan due

Week 5
TCOs E, G, J

The Operations Plan
Chapter 11: Operations

Chapter 12: Technology Plan

Chapter 13: Management & Organization

Assignment:

Research of the Week: the Financial Plan
Operations Plan due

Week 6
TCOs H, I, J

The Financial Plan

Chapter 16: The Financials

Chapter 19: Looking for Money

Polish work completed to date
Financial Plan due

Week 7
TCOs A, D

The Pitch

Chapter 4: The Executive Summary

Chapter 15: Development, Milestones & Exit Plan

Chapter 17: The Plan’s Appendix

Chapter 18: Preparing, Presenting & Sending Out Your Plan

Assignment: