MGMT 550 Week 4 (Course Project & Discussions)

MGMT 550 Week 4 (Course Project & Discussions)

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MGMT 550 Week 4 Course Project Assignment: Oral Presentation (Social Media Policy for Stone Goose Company)

For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is your big chance to be the principle change agent in the Stone Goose Company and to propose a new social media policy to executive management. Currently, your company does not use social media for communication or marketing. You have noticed that the employees, however, are quite fond of social media.

You may use your creative imagination to determine the type of business in which Stone Goose Company……… Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image.

Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims.

Week 4’s Oral Presentation should convince Stone Goose Company’s executive management that it needs a social media policy and that ……… this assignment.

Assignments such as this help you develop business-oriented communication skills and give you the opportunity to practice developing an integrated business strategy for this fictional company. This activity will make the course come alive through the application of the principles from the textbook, course materials, and discussions.

Guidelines

MGMT 550 Week 4 (Course Project & Discussions)

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1. Persuade a business audience to accept your ideas.
2. Create logical, well supported arguments by linking evidence to your claims.
3. Develop an organizational structure that is easy to understand and follow.
4. Adapt your ideas to a specific audience and anticipate and address their concerns.
5. Describe how your recommendation meets the program criteria.

MGMT 550 Week 4 Discussion Question 1

This week you will be preparing an oral presentation. In this week’s lecture we discussed various ways to create a catchy opening for a presentation. Choose a story from www.bizcominthenews.com and create an interesting opening that they would deliver for that story and that could be used in a presentation. What do you consider to be the highlights of the story? Why did you choose that particular story?

MGMT 550 Week 4 Discussion Question 2

Let’s continue with our ice cream example from the earlier exercise. Your marketing team has done internal brainstorming and external research. Executive Management has asked your management team to present your ideas and customer questionnaire data to them……….. Their approval is needed before your marketing team can begin working on marketing strategies.

What type of opening would you use for your presentation? ——– information do you think should be included in the presentation to support your flavor choices? What graphics, tables, and charts would you add to validate your choices?

MGMT 550 Week 4 (Course Project & Discussions)

Order 100% plagiarism free essay on MGMT 550 Week 4 (Course Project & Discussions)

By admin in Blog on May 31, 2018