Mehta CARE Model
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Mehta CARE Model Segments of the Hospitality Including Food & Beverage
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Chapter 10 introduces the CARE model. Mehta (2017) explained that C, or Core activities, by definition, are not innovative and are therefore not a focus of the creativity and innovation efforts. Therefore, as Mehta (2017) has done, we will focus only on the Advancement, Reframing, and Experiential portions of the CARE model.
We are going to take some subjectivity out of this week’s discussions. Viewing some examples of innovation through an unbiased lens may provide some new clarity. For this week’s discussion, take yourself out of your comfort zone a bit and into another segment of the hospitality industry. For instance, if you work in lodging, don’t consider a lodging scenario for this discussion. Consider other segments of hospitality including Food & Beverage, Lodging, Recreation, Tourism, theme parks, conventions, event planning, sporting events, etc.
Mehta CARE Model
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Research an example of an innovative idea that was brought to the marketplace and include the following in your discussion:
The title of the article you found,
The link to the article,
Identify whether the innovation was one of Advancement, Reframing, or Experiential, and
Support your analysis with reasoning provided in Mehta’s (2017) descriptions of each type of innovation.
Note: The innovation did not have to be successful.
Discussion Board Requirements:
Initial posting is due Friday. Responses are due Monday.
Include the title of the article you found, a link to the article, a description of the innovation, the type of innovation (Advancement, Reframing, or Experiential) and your supporting argument.
Minimum of 500 words.
Respond to at least two postings. Your responses should draw out additional information or ideas, encourage or coach, or add content to the discussion. Ideally, you should also return to your own posting and respond to those who have responded to you. In order to ensure that all members of the class are engaged, please choose to respond to those who have no responses first.
Week 4 Discussion Advancement, Reframing, and Experiential
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