Coca Cola Segmentation Environment
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Coca Cola Segmentation Environment
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Coca Cola Segmentation Environment. Coca Cola has a number of segments that include geographic segment, psychographic segment, behavioral segment and demographic segment. Moreover, Coca Cola reduces spending through improved productivity, cash flow and manufacturing quality. The company monitors the production of mature items to lower credit rating anomalies. Furthermore, the company has opportunities that guarantee traditionally low profit margins, traditionally high inventory costs and targets high end customers. Moreover, the company has put in place mechanisms to ensure production of different products (Coca-Cola Company, 2020c). Another segment is the support of sporting events and physical activities. Coca cola is synonymous with sports and activity. It is also engaged in sponsoring international soccer and other sporting events. Funding sporting events and partnering with NGOs to nurture talents has made Coca cola a household name globally. This approach has also made Coca cola become a dominant player in beverage production and consumption across the world.