Applied Business Planning

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Applied Business Planning . Scenario: Consider you are the head of the planning department of an international or NZ owned fast food business (the business you are familiar with). Develop a business plan that answers the following questions.

Words: 1500 (+/-10%)

Marking schedule: (60 MARKS)

KEY ELEMENTS IN THE PLAN Max.

Marks

Obtained

DESCRIPTION OF THE BUSINESS

The description should clearly cover the following elements,

The products/services. (2 mark)
The markets it serves. (2 mark)
Why the business holds a competitive advantage? (2 mark)

6 marks

BUS 5214 Applied Business Planning Assignment

DESCRIBE THE MARKETING MIX

Describe with an example each the FOUR elements of the marketing mix i.e. product/ service on offer, price, place and promotion. (4 x 2 marks)

8 marks

SWOT ANALYSIS

Describe briefly TWO opportunities and TWO threats for the business. (4 x 2 mark)

16 marks

Describe briefly TWO strengths and TWO weaknesses of the business. (4 x 2 marks)

COMPETITOR ANALYSIS

Identify ONE close competitors for the business and describe, ONE strength and ONE weakness. (2 x 2 marks) 4 Marks 4. COMPLIANCE WITHIN THE ORGANIZATION

Describe – FIVE compliance requirements for the business. (5 x 2 marks)