Coca Cola Blue Ocean Strategy

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Coca Cola Blue Ocean Strategy. Blue ocean strategy is defined by the need to make the competition irrelevant as opposed to fighting competitors. In this case, with blue ocean companies concentrate on creating demand that is elusive or does not exist in the market. Coca Cola Blue Ocean Strategy. The blue ocean strategy stems from the fact that a certain latent potential of the marketplace is yet to be unraveled. However, many blue oceans are fashioned from within red oceans through the expansion of existing industry boundaries. Finding the right market prospects is the key to the success of the blue ocean strategy in making the competition irrelevant.

Porter’s Five Forces and Blue Ocean Strategy have a similar approach. According to the Five Forces, staying in the competition with other organizations with the same line of items is far much better than creating new territories and offering new products. Coca Cola and Pepsi, are some of the leading brands globally, yet both are committed to improving products and services to outdo the competition. The blue ocean strategy is driven by the five variables below.

Creating new markets by breaking out of the competition
Making competition obsolete
Creating new demand
Break cost-value tradeoffs
Pursuing differentiation and pricing

Coca Cola Blue Ocean Strategy

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Coca Cola Blue Ocean Strategy