Assignment 1–Market Entry Strategic Report

Assignment 1–Market Entry Strategic Report. As individuals, students are required to select an Australian company. You are required to prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market.
Ideally your report will contain: • An Executive Summary
• A brief introduction of the selected company
• Identification of the TWO countries selected for
market entry (one European and one Asian)
• For each of the TWO countries provide a detailed analysis of:
• The current macro-environmental and geo-political forces impacting that country.
• Development of each country’s trade and business policy.
• An assessment of the potential dangers, risks and opportunities in the current or short term policies of each country.
• Conclusion – After evaluating both countries students must make a recommendation of which one is most suited for market entry, along with your reasons and justifications of why.